Room 401A Dimexon Eurostar (Hong Kong) Limited is a DTC Sightholder and Select Diamantaire of Rio Tinto Diamonds. In 2006 the company added wholesale jewellery manufacturing to its business. Whats important for us is to try to understand and look at the customer from the perspective of their needs. This is an effort to look at relationships over the long term. Our philosophy is not just to sell but to help develop our customers business, says Vishal Mehta, chief executive officer-jewellery.

Room 401B Royal Gem manufactures exceptional diamonds up to 50 carats, in white, pink and blue. Its clients include leading designers, brands, international jewellery manufacturers and collectors. If youre looking for big stones and havent met us, then come by. Take a look at our 30-carat H, Flawless rounds, Triple Ex and our 25-carat H, IF emerald cuts, Triple Ex, says company director Steeve Nassima.

Room 402 Alrosa Co Ltd is engaged in the exploration, mining, manufacture and sales of diamonds. One of the worlds major rough diamond producers, it accounts for about 20% of the global output. Demand on the world market for Russian diamonds is great because of their unique colour and clarity as well as the classical shapes of diamond crystals that are so highly valued by diamond cutters, says Maria Kirillova, marketing director of Arcos Hong Kong Ltd, an Alrosa Group Company.

Room 403 Pluczenik marks 60 years as a leading global diamantaire and DTC Sightholder this year. Famous for its rare large diamonds, Pluczenik also offers a complete spectrum of sizes, shapes and qualities. Our range is from 100 per carat to over 100 carat stones. Our company has an unrivalled strength in beautiful, large, rare diamonds. Top international brands such as Escada are among our customers, says chief executive officer Tsvi Pluczenik.

Room 404 Rachminov Diamonds Asia 1891 Limited offers a consistent supply of natural, fancy colour diamonds from direct sources of rough in Russia and Africa. Diamonds range from melee to large special stones. We also have an exclusive production of old mine cushions and specialise in supplying white diamonds of Russian origin, some of which are authentic, antique gems obtained through special government sanctioned channels, says owner Eden Rachminov.

Room 405 Dharam Creations (HK) Ltd brings Indian craftsmanship, skills and reliability to its clients. Through the Dharmanandan Group it is represented in every major jewellery and diamond centre. Our product range is from .01 carat to 5 carats and we specialise in bigger sizes from 10 points to 1.5 carats in VVS to SI clarities and D to J colours. We provide services like calibrated diamonds, a consistent assortment and delivery on time, said company director Vipul Sutariya.

Room 406 Wing Hang Diamond Cutting Works Limited maintains over 1,500 trained staff to cut and polish fine diamonds. With over 30 years experience, it maintains its head office in Hong Kong. We have US$20 million worth of large stones at the fair, including a D, Flawless 40-carat pear-cut white diamond, said Alfred Pong, director, sales and production, adding that a variety of larger stones in round and fancy cuts are being shown.

Room 407 Kiran Exports (Hong Kong) Ltd is a world leader in manufacturing and marketing white diamonds 25 points and below. A DTC Sightholder, it has offices in all major diamond centres. We have more than 17,000 workers in the Kiran Group in Hong Kong, Dubai, India and the US. We are known for round and princess cuts up to 1 carat in the full range of clarities, from pique to IF, says Kiran Exports (Hong Kong) Ltd vice-president Varun Lakhani.

Room 408 Lili Diamonds is a member of the Israel Diamond Exchange and a branding pioneer for special cuts with global registered patents. It is a world leader in straight edged diamonds. We are always thinking of new cuts. Our Lily cut, which is a modified brilliant flower cut, is our most popular seller, says Cherry Chong, managing director of Lilli Diamonds (Hong Kong). We also have three other registered cuts: the Criss cut (an emerald cut with extra facets); the Criss cushion cut (extra facets on a cushion cut) and the Wonder cut (a square cut with extra facets).

Room 409 Bhavani Hong Kong Limited, a local market leader, has a direct affiliation with DTC Sightholder Bhavani Gems. This brings advantages in terms of price, stock management and quality control. At Bhavani Hong Kong, our emphasis is on the quality and the service we provide to our customers. We have introduced a fifth C - customer confidence - whereby our customers have a sense of confidence about purchasing our product, says Nilesh Jhaveri, director, marketing and sales.

Room 410 Diarough (Hong Kong) Limited has a vast array of diamonds readily available and offers three branded programmes as well: Colours of Life, Fire of North and Fire of Africa. We offer laser encrypted certified diamonds from 30 points to 1 carat, and commercial production from VS to SI, says director Naresh Surana. Our cutting edge service, attention to detail and on the spot delivery are what we pride ourselves on.